by The global Healthcare Customer Data Platform market size is expected to be worth around US$ 3.6 billion by 2030, according to a new report by Vision Research Reports.
The global Healthcare Customer Data Platform market size was valued at US$ 225.4 million in 2020 and is anticipated to grow at a CAGR of 28.2% during forecast period 2021 to 2030.
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Table of Contents
Healthcare Customer Data Platform Market Growth Factors
Customer data platforms integrate a variety of information, structured as well as unstructured, and work with various data sets to transform the results into useful insights to drive the growth of the business. Customer data platforms draw out the insights with the help of sources such as personally identifiable information, third-party data, and streaming data of customer journey. The customer journey sources include user-level data, email cookies, contact numbers, social media profiles, purchase history, website trackers, emails, and CRM data.
Customer data platform offers potential solutions for businesses to recover from the impact of the pandemic. The pandemic has raised interest in information technology solutions to manage patient data. The social distancing and stay-at-home norms encouraged customer interactions B2B as well as B2C. Marketers are interested in technologies to collect customer data from digital channels. Customer data platforms work on the collection, unification, and workable data insights.
Healthcare Customer Data Platform Market Report Coverage
| Report Scope | Details |
| Market Size | US$ 3.6 Billion by 2030 |
| Growth Rate | CAGR of 28.2% From 2021 to 2030 |
| Base Year | 2021 |
| Forecast Period | 2021 to 2030 |
| Segments Covered | Component, Deployment Mode, Organization Size, Application |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | Microsoft; Mercury Healthcare, Inc.; Tealium, Inc.; Innovaccer Inc.; Adobe; Treasure Data, Inc.; Skypoint Cloud Inc.; Solix Technologies, Inc.; Salesforece.com, Inc.;Reltio |
By Component Analysis
the software segment dominated the market and held the largest revenue share of 77.6%. The segment is anticipated to showcase the fastest CAGR over the forecast period from 2021 to 2028. Customer data platforms are packaged software that assembles a comprehensive view of each customer and unifies the data for analysis.
by acquiring fragments of customer data from various source channels. Some customer data platform systems go beyond just assembling customer data to include analysis and offer campaign functions of their own.
By Deployment Mode Analysis
The cloud-based deployment model dominated the market and accounted for the largest revenue share of 72.1% in 2020. The segment is likely to witness the fastest CAGR over the forecast period due to the quick access, higher flexibility, easier data back up, and lower handling costs.
By Application Analysis
the predictive analytics segment dominated the market and accounted for the largest revenue share of 25.9%. With the help of predictive modeling, customer data platforms can turn big volumes of data into usable insights that can guide business marketing decisions.
The personalized recommendations segment is anticipated to witness the fastest growth rate over the forecast period from 2021 to 2030. The delivery of meaningful, tailored, and relevant insights from customer data are crucial for brands to understand their customer preferences.
By Organization Size Analysis
the large enterprises segment dominated the market and held the largest revenue share of 65.2%. This is owing to the growing demand for data platforms by larger organizations. Larger enterprises, such as big hospitals, deal with a huge volume of patient data and they require data being tracked across various channels.
By Regional Analysis
North America dominated the healthcare customer data platform market and accounted for the largest revenue share of 51.0%. The segment is likely to maintain its position throughout the forecast period. The market growth can be attributed to the higher adoption of technology, growing digital literacy, development of information technology infrastructure, and the presence of key market players in the region.
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Major Key Players Covered in The Healthcare Customer Data Platform Market Report include
- Microsoft
- Mercury Healthcare, Inc.
- Tealium, Inc.
- Innovaccer Inc.
- Adobe
- Treasure Data, Inc.
- Skypoint Cloud Inc.
- Solix Technologies, Inc.
- Salesforece.com, Inc.
- Reltio
Healthcare Customer Data Platform Market Segmentation
- By Component
- Software
- Services
- By Deployment Mode
- On-premise
- Cloud-based
- By Organization Size
- Large Enterprises
- Small & Medium-sized Enterprises
- By Application
- Personalized Recommendations
- Predictive Analytics
- Marketing Data Segmentation
- Customer Retention and Engagement
- Security Management
- Others
- Regional
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Asia Pacific
- Japan
- China
- India
- Australia
- South Korea
- Latin America
- Brazil
- Mexico
- Argentina
- Middle East & Africa
- South Africa
- Saudi Arabia
- North America
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Healthcare Customer Data Platform Market Variables and Scope
4.1. Introduction
4.2. Healthcare Customer Data Platform Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Organization Size Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Healthcare Customer Data Platform Market Dynamics Analysis and Trends
5.1. Healthcare Customer Data Platform Market Dynamics
5.1.1. Healthcare Customer Data Platform Market Drivers
5.1.2. Healthcare Customer Data Platform Market Restraints
5.1.3. Healthcare Customer Data Platform Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Healthcare Customer Data Platform Market, By Component
7.1. Healthcare Customer Data Platform Market, by Component, 2021-2030
7.1.1. Software
7.1.1.1. Market Revenue and Forecast (2017-2030)
7.1.2. Services
7.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 8. Global Healthcare Customer Data Platform Market, By Deployment Mode
8.1. Healthcare Customer Data Platform Market, by Form, 2021-2030
8.1.1. On-premise
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Cloud-based
8.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Healthcare Customer Data Platform Market, By Organization Size
9.1. Healthcare Customer Data Platform Market, by Organization Size, 2021-2030
9.1.1. Large Enterprises
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Small & Medium-sized Enterprises
9.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Healthcare Customer Data Platform Market, By Application
10.1. Healthcare Customer Data Platform Market, by Application, 2021-2030
10.1.1. Personalized Recommendations
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Predictive Analytics
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Marketing Data Segmentation
10.1.3.1. Market Revenue and Forecast (2017-2030)
10.1.4. Customer Retention and Engagement
10.1.4.1. Market Revenue and Forecast (2017-2030)
10.1.5. Security Management
10.1.5.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Healthcare Customer Data Platform Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Component (2017-2030)
11.1.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.1.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.1.4. Market Revenue and Forecast, by Application (2017-2030)
11.1.5. U.S.
11.1.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.1.5.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.1.5.4. Market Revenue and Forecast, by Application (2017-2030)
11.1.6. Rest of North America
11.1.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.1.6.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.1.6.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.1.6.4. Market Revenue and Forecast, by Application (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.2.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.2.4. Market Revenue and Forecast, by Application (2017-2030)
11.2.5. UK
11.2.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.2.5.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.2.5.4. Market Revenue and Forecast, by Application (2017-2030)
11.2.6. Germany
11.2.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.2.6.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.2.6.4. Market Revenue and Forecast, by Application (2017-2030)
11.2.7. France
11.2.7.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.2.7.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.2.7.4. Market Revenue and Forecast, by Application (2017-2030)
11.2.8. Rest of Europe
11.2.8.1. Market Revenue and Forecast, by Component (2017-2030)
11.2.8.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.2.8.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.2.8.4. Market Revenue and Forecast, by Application (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.3.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.3.4. Market Revenue and Forecast, by Application (2017-2030)
11.3.5. India
11.3.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.3.5.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.3.5.4. Market Revenue and Forecast, by Application (2017-2030)
11.3.6. China
11.3.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.3.6.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.3.6.4. Market Revenue and Forecast, by Application (2017-2030)
11.3.7. Japan
11.3.7.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.3.7.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.3.7.4. Market Revenue and Forecast, by Application (2017-2030)
11.3.8. Rest of APAC
11.3.8.1. Market Revenue and Forecast, by Component (2017-2030)
11.3.8.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.3.8.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.3.8.4. Market Revenue and Forecast, by Application (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.4.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.4.4. Market Revenue and Forecast, by Application (2017-2030)
11.4.5. GCC
11.4.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.4.5.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.4.5.4. Market Revenue and Forecast, by Application (2017-2030)
11.4.6. North Africa
11.4.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.4.6.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.4.6.4. Market Revenue and Forecast, by Application (2017-2030)
11.4.7. South Africa
11.4.7.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.4.7.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.4.7.4. Market Revenue and Forecast, by Application (2017-2030)
11.4.8. Rest of MEA
11.4.8.1. Market Revenue and Forecast, by Component (2017-2030)
11.4.8.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.4.8.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.4.8.4. Market Revenue and Forecast, by Application (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.5.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.5.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.5.4. Market Revenue and Forecast, by Application (2017-2030)
11.5.5. Brazil
11.5.5.1. Market Revenue and Forecast, by Component (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.5.5.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.5.5.4. Market Revenue and Forecast, by Application (2017-2030)
11.5.6. Rest of LATAM
11.5.6.1. Market Revenue and Forecast, by Component (2017-2030)
11.5.6.2. Market Revenue and Forecast, by Deployment Mode (2017-2030)
11.5.6.3. Market Revenue and Forecast, by Organization Size (2017-2030)
11.5.6.4. Market Revenue and Forecast, by Application (2017-2030)
Chapter 12. Company Profiles
12.1. Microsoft
12.1.1. Company Overview
12.1.2. Component Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Mercury Healthcare, Inc
12.2.1. Company Overview
12.2.2. Component Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Tealium, Inc.
12.3.1. Company Overview
12.3.2. Component Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Innovaccer Inc.
12.4.1. Company Overview
12.4.2. Component Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Adobe
12.5.1. Company Overview
12.5.2. Component Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Treasure Data, Inc.
12.6.1. Company Overview
12.6.2. Component Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Skypoint Cloud Inc.
12.7.1. Company Overview
12.7.2. Component Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Solix Technologies, Inc.
12.8.1. Company Overview
12.8.2. Component Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Salesforece.com, Inc.
12.9.1. Company Overview
12.9.2. Component Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Reltio
12.10.1. Company Overview
12.10.2. Component Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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