May 17, 2024

Term Insurance Market Size to Worth USD 4 Billion by 2033

The global term insurance market size was estimated at USD 1.73 billion in 2023 and is anticipated to hit around USD 4 billion by 2033, growing at a CAGR of 8.75% from 2024 to 2033.

Key Takeaways

  • Asia-Pacific has contributed more than 34% of market share in 2023.
  • Europe is estimated to expand the fastest CAGR between 2024 and 2033.
  • By type, in 2023, the individual-level term life insurance segment has held the highest market share of 76%.
  • By type, the group-level term insurance segment is anticipated to witness rapid growth at a significant CAGR during the projected period.
  • By distribution channel, the tied agents & branches segment has held 53% market share in 2023.
  • By distribution channel, the light brokers segment is anticipated to witness rapid growth over the projected period.

Term Insurance Market Size 2024 to 2033

The term insurance market is a crucial segment within the insurance industry that provides financial protection to policyholders for a specified period, typically ranging from 5 to 30 years. Term insurance policies offer coverage for a predetermined term, and in the event of the insured’s death during the term, the policy pays out a death benefit to the beneficiaries. This market segment plays a vital role in addressing individuals’ needs for affordable and accessible life insurance coverage, offering a straightforward and cost-effective solution compared to other types of life insurance policies.

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Growth Factors:

Several key growth factors drive the expansion of the term insurance market globally. One significant factor is increasing awareness among consumers about the importance of financial planning and risk management, leading to a growing demand for life insurance products. Additionally, demographic trends such as population growth, rising incomes, and changing lifestyles contribute to the expansion of the market. Moreover, advancements in technology, including online distribution channels and digital underwriting processes, streamline the purchasing experience, making term insurance more accessible to a broader audience.

Region Insights:

The term insurance market exhibits regional variations in terms of market size, regulatory frameworks, and consumer preferences. In developed economies such as the United States, Canada, and Western European countries, term insurance policies are popular due to their affordability and flexibility. In contrast, emerging markets in Asia-Pacific, Latin America, and Africa are witnessing rapid growth in term insurance adoption driven by increasing awareness, rising disposable incomes, and expanding insurance penetration. Government initiatives to promote financial inclusion and regulatory reforms also play a significant role in shaping the term insurance landscape in different regions.

Term Insurance Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 8.75%
Global Market Size in 2023 USD 1.73 Billion
Global Market Size by 2033 USD 4 Billion
Largest Market Asia Pacific
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Type and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Term Insurance Market Dynamics


Several drivers propel the growth of the term insurance market globally. One of the primary drivers is the growing need for financial security and protection against life’s uncertainties. Term insurance policies offer a cost-effective way for individuals to secure their loved ones’ financial future in the event of premature death. Moreover, favorable regulatory environments, competitive pricing, and innovative product offerings stimulate demand and encourage market expansion. Additionally, partnerships between insurers and distribution channels, such as banks, financial advisors, and online platforms, facilitate market penetration and enhance customer outreach.


The term insurance market presents numerous opportunities for insurers to innovate and expand their product offerings to cater to evolving customer needs. Customization and personalization of term insurance products to suit different demographics, such as millennials, young families, and retirees, can enhance customer engagement and satisfaction. Furthermore, leveraging data analytics and artificial intelligence technologies can enable insurers to improve underwriting processes, enhance risk assessment, and offer more competitive pricing to policyholders. Additionally, partnerships with digital platforms and fintech startups can extend insurers’ reach and tap into new market segments, driving growth and profitability.


Despite its growth potential, the term insurance market faces several challenges that may hinder its expansion and adoption. One significant challenge is consumer perception and understanding of term insurance products, as some individuals may perceive them as complex or unnecessary. Educating consumers about the benefits and features of term insurance policies is essential to overcoming this challenge and increasing market penetration. Moreover, regulatory compliance, including licensing requirements, solvency regulations, and consumer protection laws, imposes operational challenges for insurers operating in multiple jurisdictions. Additionally, increasing competition from alternative insurance products and distribution channels poses a threat to traditional term insurance providers, necessitating continuous innovation and adaptation to remain competitive in the market.

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Recent Developments

  • In December 2023, The Smart Total Elite Protection Plan, a comprehensive term life insurance policy created to fit modern lifestyles, was unveiled by Max Life Insurance Company. This plan provides broad coverage that is tailored to changing customer needs.
  • In June 2023, after receiving an IRDAI license in just two weeks, Go Digit Life Insurance Limited, a life insurance company supported by modern technology, started operations. In order to “Make insurance simple,” the “Digit Life Group Term Insurance” plan will prioritize providing high customizability to its clients, or groups.
  • In May 2023, The American mutual life insurer New York Life debuted a broad selection of affordably cost term life insurance products. These services increase the return on clients’ investments in protection while preparing them for opportunities and financial uncertainty.

Term Insurance Market Companies

  • MetLife (United States)
  • AIA Group Limited (Hong Kong)
  • Prudential Financial Inc. (United States)
  • Manulife Financial Corporation (Canada)
  • China Life Insurance Company Limited (China)
  • Allianz SE (Germany)
  • New York Life Insurance Company (United States)
  • Japan Post Holdings Co., Ltd. (Japan)
  • Ping An Insurance (Group) Company of China, Ltd. (China)
  • Northwestern Mutual Life Insurance Company (United States)
  • State Farm Mutual Automobile Insurance Company (United States)
  • AXA S.A. (France)
  • Dai-ichi Life Holdings, Inc. (Japan)
  • Zurich Insurance Group Ltd. (Switzerland)
  • LIC (Life Insurance Corporation of India) (India)

Segments Covered in the Report

By Type

  • Individual Level Term Life Insurance
  • Group Level Term Life Insurance
  • Decreasing Term Life Insurance

By Distribution Channel

  • Tied Agents & Branches
  • Brokers
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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I have completed my education in Bachelors in Computer Application. A focused learner having a keen interest in the field of digital marketing, SEO, SMM, and Google Analytics enthusiastic to learn new things along with building leadership skills.

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