by The global Social commerce market size was estimated to be around US$ 2.2 billion in 2022. It is projected to reach US$ 12.1 billion by 2032, indicating a CAGR of 18.58% from 2023 to 2032.
Key Takeaways
- Asia Pacific market has accounted for a 70.4% revenue share in 2022.
- By business model, the B2C segment has accounted revenue share of 57% in 2022.
- By platform, the video commerce segment has held a revenue share of around 42.7% in 2022.
- By product, the apparel segment led the market with a revenue share of around 23.6% in 2022.
The market research report on the Social commerce market provides a comprehensive analysis of various key aspects. It includes the definition, classification, and application of Social commerce products. The report examines the development trends, competitive landscape, and industrial chain structure within the industry. Furthermore, it presents an overview of the industry, analyzes national policies and planning, and offers insights into the latest market dynamics and opportunities at a global level.
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Report Scope of the Social Commerce Market:
| Report Coverage | Details |
| Market Size in 2023 | USD 2.61 Billion |
| Market Size by 2032 | USD 12.1 Billion |
| Growth Rate from 2023 to 2032 | CAGR of 18.58% |
| Largest Market | Asia Pacific |
| Base Year | 2022 |
| Forecast Period | 2023 To 2032 |
| Segments Covered | By Product Type, By Platform, By Business Model, and By Access |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
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The report presents the volume and value-based market size for the base year 2022 and forecasts the market’s growth between 2023 and 2032. It estimates market numbers based on product form and application, providing size and forecast for each application segment in both global and regional markets.
Focusing on the global Social commerce market, the report highlights its status, future forecasts, growth opportunities, key market players, and key market regions such as the United States, Europe, and China. The study aims to present the development of the Social commerce market by considering factors like Year-on-Year (Y-o-Y) growth, in addition to Compound Annual Growth Rate (CAGR). This approach enables a better understanding of market certainty and the identification of lucrative opportunities.
Regarding production, the report investigates the capacity, production, value, ex-factory price, growth rate, and market share of major manufacturers, regions, and product types. On the consumption side, the report focuses on the regional consumption of Social commerce products across different countries and applications.
Buyers of the report gain access to verified market figures, including global market size in terms of revenue and volume. The report provides reliable estimations and calculations for global revenue and volume by product type from 2023 to 2032. It also includes accurate figures for production capacity and production by region during the same period.
The research includes product parameters, production processes, cost structures, and data classified by region, technology, and application. Furthermore, it conducts SWOT analysis and investment feasibility studies for new projects.
This in-depth research report offers valuable insights into the Social commerce market. It employs an objective and fair approach to analyze industry trends, supporting customer competition analysis, development planning, and investment decision-making. The project received support and assistance from technicians and marketing personnel across various links in the industry chain.
The competitive landscape section of the report provides detailed information on Social commerce market competitors. It includes company overviews, financials, revenue generation, market potential, research and development investments, new market initiatives, global presence, production sites, production capacities, strengths and weaknesses, product launches, product range, and application dominance. However, the data points provided only focus on the companies’ activities related to the Social commerce market.
Prominent players in the market are expected to face tough competition from new entrants. Key players are targeting acquisitions of startup companies to maintain their dominance. The report
Reasons to Purchase this Report:
- Comprehensive market segmentation analysis incorporating qualitative and quantitative research, considering the impact of economic and policy factors.
- In-depth regional and country-level analysis, examining the demand and supply dynamics that influence market growth.
- Market size in USD million and volume in million units provided for each segment and sub-segment.
- Detailed competitive landscape, including market share of major players, recent projects, and strategies implemented over the past five years.
- Comprehensive company profiles encompassing product offerings, key financial information, recent developments, SWOT analysis, and employed strategies by major market players.
Key Market Players:
- TikTok
- Etsy, Inc.
- Pinduoduo Inc.
- Shopify
- Trell Shop
- Twitter, Inc.
- Snap, Inc.
Segments Covered in the Report:
(Note*: We offer reports based on sub-segments as well. Kindly, let us know if you are interested)
By Product Type
- Apparels
- Personal & Beauty Care
- Accessories
- Home Products
- Food & Beverage
- Health Supplements
- Others
By Platform
- Social Network-led Commerce
- Video Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
By Business Model
- Business to Business (B2B)
- Business to Consumer (B2C)
- Consumer to Consumer (C2C)
By Access
- Mobile Devices
- Desktops & Laptops
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology (Premium Insights)
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Social Commerce Market
5.1. COVID-19 Landscape: Social Commerce Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Social Commerce Market, By Product Type
8.1. Social Commerce Market, by Product Type, 2023-2032
8.1.1. Apparels
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Personal & Beauty Care
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Accessories
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Home Products
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Food & Beverage
8.1.5.1. Market Revenue and Forecast (2020-2032)
8.1.6. Health Supplements
8.1.6.1. Market Revenue and Forecast (2020-2032)
8.1.7. Others
8.1.7.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Social Commerce Market, By Platform
9.1. Social Commerce Market, by Platform, 2023-2032
9.1.1. Social Network-led Commerce
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Video Commerce
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Social Reselling
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Group Buying
9.1.4.1. Market Revenue and Forecast (2020-2032)
9.1.5. Product Review Platforms
9.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Social Commerce Market, By Business Model
10.1. Social Commerce Market, by Business Model, 2023-2032
10.1.1. Business to Business (B2B)
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Business to Consumer
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Consumer to Consumer (C2C)
10.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Social Commerce Market, By Access
11.1. Social Commerce Market, by Access, 2023-2032
11.1.1. Mobile Devices
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Desktops & Laptops
11.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Social Commerce Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.1.2. Market Revenue and Forecast, by Platform (2020-2032)
12.1.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.1.4. Market Revenue and Forecast, by Access (2020-2032)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.1.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.1.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.1.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.1.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.1.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.1.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.7.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.7.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.7.4. Market Revenue and Forecast, by Access (2020-2032)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.2.8.2. Market Revenue and Forecast, by Platform (2020-2032)
12.2.8.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.2.8.4. Market Revenue and Forecast, by Access (2020-2032)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.7.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.7.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.7.4. Market Revenue and Forecast, by Access (2020-2032)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.3.8.2. Market Revenue and Forecast, by Platform (2020-2032)
12.3.8.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.3.8.4. Market Revenue and Forecast, by Access (2020-2032)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.6.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.7.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.7.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.7.4. Market Revenue and Forecast, by Access (2020-2032)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.4.8.2. Market Revenue and Forecast, by Platform (2020-2032)
12.4.8.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.4.8.4. Market Revenue and Forecast, by Access (2020-2032)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.5.5.2. Market Revenue and Forecast, by Platform (2020-2032)
12.5.5.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.5.5.4. Market Revenue and Forecast, by Access (2020-2032)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Product Type (2020-2032)
12.5.6.2. Market Revenue and Forecast, by Platform (2020-2032)
12.5.6.3. Market Revenue and Forecast, by Business Model (2020-2032)
12.5.6.4. Market Revenue and Forecast, by Access (2020-2032)
Chapter 13. Company Profiles
13.1. TikTok
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. WeChat
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Etsy, Inc.
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Pinterest
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Pinduoduo Inc.
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Shopify
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Trell Shop
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Twitter, Inc.
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. Snap, Inc.
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
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