April 24, 2024

Pet Insurance Market Size to Rake USD 18.26 Billion by 2033

The global pet insurance market size was estimated at USD 9.26 billion in 2023 and is predicted to attain around USD 18.26 billion by 2033, growing at a CAGR of 7.03% from 2024 to 2033.

Key Points

  • Europe dominated the global market with the largest market share of 35% in 2023.
  • North America is expected to witness notable growth during the forecast period.
  • By policy type, the accident & illness segment has contributed 97% of market share in 2023.
  • By end-user, the dogs segment dominated the market in 2023.
  • By end-user, the cats segment is expected to gain a significant share during the upcoming years.

Pet Insurance Market Size 2024 to 2033

The pet insurance market has experienced significant growth in recent years, driven by rising pet ownership, increasing awareness of veterinary care costs, and the growing importance of pets as valued members of households. Pet insurance provides coverage for veterinary expenses incurred due to accidents, illnesses, or routine preventive care, offering peace of mind to pet owners and ensuring that their furry companions receive the necessary medical attention. Understanding the dynamics of the pet insurance market requires an analysis of growth factors, regional insights, drivers, opportunities, and challenges that shape its trajectory.

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Growth Factors:

Several key growth factors contribute to the expansion of the pet insurance market. One significant factor is the increasing humanization of pets, with owners viewing their pets as family members and being willing to invest in their health and well-being. As veterinary care becomes more advanced and specialized, the cost of treatment rises, driving demand for insurance coverage to mitigate financial burdens. Additionally, the rise of pet adoption and the proliferation of pet ownership among millennials and younger demographics have fueled the growth of the pet insurance market.

Region Insights: The pet insurance market exhibits varying dynamics across different regions. In North America, particularly in the United States, the market is mature and well-established, with a high level of awareness and penetration among pet owners. Europe, especially countries like the United Kingdom, Germany, and Sweden, also has a robust pet insurance market driven by favorable regulatory environments and a strong culture of pet ownership. In contrast, emerging markets in Asia-Pacific, Latin America, and the Middle East are witnessing increasing adoption of pet insurance as disposable incomes rise and pet ownership becomes more prevalent.

Pet Insurance Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 7.03%
Global Market Size in 2023 USD 9.26 Billion
Global Market Size by 2033 USD 18.26 Billion
Largest Market Europe
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Policy Type and By End-user
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Pet Insurance Market Dynamics


Several drivers propel the growth of the pet insurance market. Regulatory support and favorable policies promoting responsible pet ownership and encouraging insurance uptake contribute to market expansion. Additionally, advancements in veterinary medicine, including diagnostic technologies, surgical procedures, and treatment options, increase the demand for comprehensive insurance coverage to affordably access high-quality care. Moreover, the growing awareness of the benefits of preventive care and wellness programs among pet owners drives the uptake of insurance plans that cover routine check-ups and vaccinations.


The pet insurance market presents numerous opportunities for insurers, pet owners, and stakeholders. With the increasing acceptance of pet insurance as a standard component of responsible pet ownership, there is a growing market potential for insurers to offer tailored products and services catering to diverse pet needs and owner preferences. Expansion into emerging markets offers opportunities for insurers to tap into underserved segments and capitalize on rising pet ownership trends. Additionally, technological innovations such as mobile apps, telemedicine, and wearable devices present opportunities to enhance customer engagement, streamline claims processing, and improve the overall pet insurance experience.


Despite its growth prospects, the pet insurance market faces several challenges that need to be addressed. One challenge is the lack of awareness and understanding among pet owners regarding the benefits and coverage options of pet insurance, leading to low penetration rates in some regions. Moreover, affordability concerns and perceived value propositions may hinder the uptake of insurance plans among price-sensitive consumers. Additionally, regulatory complexities, including varying licensing requirements and regulatory frameworks across different jurisdictions, pose challenges for insurers seeking to expand their presence globally.

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Recent Developments

  • In 2024, a leading cloud-based company called Five Sigma collaborated with Odie Pet Insurance to make pet insurance accessible and affordable in many regions. These companies aim to accelerate the pet insurance market.
  • In 2023, a pet insurance platform named Independent Pet Group (IPG) partnered with Felix for the insurance of cats in the United States.
  • In 2023, The global risk partners acquired Petsmedicover, a pet insurance broker in the United Kingdom.
  • In 2023, a company called ‘Go Digit General Insurance’ collaborated with Vetina to offer insurance coverage, especially for dogs.
  • In 2023, Best Friends Animal Society (BFAS), an animal welfare organization, partnered with Fetch to promote the shelter of dogs and cats in America. This collaboration will aim to provide a shelter for pets.

Pet Insurance Market Companies

  • Animal Friends Insurance Services Limited
  • Figo Pet Insurance, LLC
  • Direct Line
  • Nationwide Mutual Insurance Company
  • Embrace Pet Insurance Agency, LLC
  • Anicom Insurance
  • Trupanion, Inc.
  • Deutsche Familienversicherung AG (DFV)
  • Petplan (Allianz)
  • ipet Insurance Co., Ltd.
  • MetLife Services and Solutions, LLC
  • Pumpkin Insurance Services Inc.

Segments Covered by the Report

By Policy Type

  • Accident
  • Accident & Illness
  • Embedded Wellness

By End-user

  • Dogs
  • Cats
  • Horses
  • Exotic Pets
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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I have completed my education in Bachelors in Computer Application. A focused learner having a keen interest in the field of digital marketing, SEO, SMM, and Google Analytics enthusiastic to learn new things along with building leadership skills.

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