April 19, 2024

Over the Top (OTT) Market: Trends, Growth, Size, Opportunity Assessment by Forecast to 2030

Precedence Research a new report on over the top (OTT) market size, share, growth, industry trends, and forecast 2030, covering various industry elements and growth trends helpful for predicting the market’s future. The global over the top (OTT) market size was valued at US$ 150.51 billion in 2021. The global over the top (OTT) market is projected to reach US$ 1241.6 billion by 2030, registering a compound annual growth rate (CAGR) of 26.42% during the forecast period from 2022 to 2030.

Over the Top (OTT) Market

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The global over the top (OTT) market report offers various segments analysis by size, trends, growth factors, opportunities and key country outlook to 2030. The report offers a detailed analysis and information as per over the top (OTT), market segments helping our readers to get a comprehensive overview of the global market. Several players are planning to focus on developing cost-effective products or services, aiming to maintain a strong foothold in the market.

Over the Top (OTT) Market Report Scope 
Report Coverage Details
Market Size by 2030 USD 1241.6 Billion
Growth Rate from 2022 to 2030 CAGR of 26.42%
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered OTT Services, Type, Platform, Component, Deployment Type, Content Type, Vertical, Revenue Model, Geography

The company profiling of leading market players is included this report with Porter’s five forces analysis and Value Chain analysis. Further, the strategies exercised by the companies for expansion of business through mergers, acquisitions, and other business development measures are discussed in the report. The financial parameters which are assessed include the sales, profits and the overall revenue generated by the key players of Market.

Read Also@ Nanomaterials Market Size to Hit Around US$ 43.1 bn by 2030

Some of the prominent players in the over the top (OTT) market include:
  • Amazon.com, Inc.
  • Netflix, Inc.
  • Hulu, LLC
  • Google LLC
  • Apple, Inc.
  • Facebook, Inc.
  • Telstra Corporation Ltd.
  • Roku, Inc.
  • Kakao Corp.
  • The Walt Disney Company
Over the Top (OTT) Market Segmentation

By OTT Services

  • Online Services
  • Managed Services

By Type

  • OTT Communication services
  • OTT Media services
  • OTT Applications services

By Platform

  • Smartphones
  • Smart TVs
  • Laptops Desktops and Tablets
  • Others

By Component

  • Solution
  • Services

By Deployment Type

  • Cloud
  • On-Premise

By Content Type

  • Voice Over IP
  • Text and Images
  • Video
  • Others

By Revenue Model

  • Subscription
  • Procurement
  • Rental
  • Others

By Vertical

  • Media & Entertainment
  • Education & Training
  • Health & Fitness
  • IT & Telecom
  • E-Commerce
  • BFSI
  • Government
  • Others

Regional Segmentation

  • Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia]
  • Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
  • North America [United States, Canada, Mexico]
  • South America [Brazil, Argentina, Columbia, Chile, Peru]
  • Middle East & Africa [GCC, North Africa, South Africa]

Key Questions are

  • What are the key factors influencing the over the top (OTT) market in each region?
  • How much value will the global market generate by the end of the forecast period?
  • What will be the CAGR of the global market between 2022 and 2030?
  • What would be the Y-o-Y growth trend of the global market between 2022 and 2030?
  • What is the future scope and current trends in technologies of the global market?
  • What is the revenue of the global market based on segments?
  • Which key strategies are used by top players of the global market?
  • Which are the leading companies in the global market?
  • What are the essential strategies by key stakeholders in the market to expand their geographic presence?
  • What are the major advancements witnessed in the global market?

Research Objectives and Research Approach

The comprehensive report on the global over the top (OTT) market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products. Following this, the report provides detailed explanation of objectives of this study and laid down by accredited agencies in the purview of research in the global over the top (OTT) market.

It is followed by market introduction, market dynamics, and an overview of the global market, which includes analysis of market drivers, restraints, and trends pertaining to the global market. Furthermore, Y-o-Y growth analysis with elaborated insights has been provided in order to understand the Y-o-Y growth trend of the global market.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller sections. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global over the top (OTT) market in terms of type, application, region and others. Key segments under each criteria are studied at length, and the market share for each of these at the end of 2030 has also been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global market.

Why should you invest in this report?

If you are aiming to enter the global over the top (OTT) market, this report is a comprehensive guide that provides crystal clear insights into this niche market. All the major application areas for over the top (OTT) are covered in this report and information is given on the important regions of the world where this market is likely to boom during the forecast period of 2022-2030 so that you can plan your strategies to enter this market accordingly.

Besides, through this report, you can have a complete grasp of the level of competition you will be facing in this hugely competitive market and if you are an established player in this market already, this report will help you gauge the strategies that your competitors have adopted to stay as market leaders in this market. For new entrants to this market, the voluminous data provided in this report is invaluable.

Table of Contents

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. Market Dynamics Analysis and Trends

5.1. Market Dynamics

5.1.1. Market Drivers

5.1.2. Market Restraints

5.1.3. Market Opportunities

5.2. Porter’s Five Forces Analysis

5.2.1. Bargaining power of suppliers

5.2.2. Bargaining power of buyers

5.2.3. Threat of substitute

5.2.4. Threat of new entrants

5.2.5. Degree of competition

Chapter 6. Competitive Landscape

6.1.1. Company Market Share/Positioning Analysis

6.1.2. Key Strategies Adopted by Players

6.1.3. Vendor Landscape

6.1.3.1. List of Suppliers

6.1.3.2. List of Buyers

Chapter 7. Global Over the Top (OTT) Market, By OTT Services

7.1. Over the Top (OTT) Market, by OTT Services, 2022-2030

7.1.1. Online Services

7.1.1.1. Market Revenue and Forecast (2017-2030)

7.1.2. Managed Services

7.1.2.1. Market Revenue and Forecast (2017-2030)

Chapter 8. Global Over the Top (OTT) Market, By Type

8.1. Over the Top (OTT) Market, by Type, 2022-2030

8.1.1. OTT Communication services

8.1.1.1. Market Revenue and Forecast (2017-2030)

8.1.2. OTT Media services

8.1.2.1. Market Revenue and Forecast (2017-2030)

8.1.3. OTT Applications services

8.1.3.1. Market Revenue and Forecast (2017-2030)

Chapter 9. Global Over the Top (OTT) Market, By Platform

9.1. Over the Top (OTT) Market, by Platform, 2022-2030

9.1.1. Smartphones

9.1.1.1. Market Revenue and Forecast (2017-2030)

9.1.2. Smart TVs

9.1.2.1. Market Revenue and Forecast (2017-2030)

9.1.3. Laptops Desktops and Tablets

9.1.3.1. Market Revenue and Forecast (2017-2030)

9.1.4. Others

9.1.4.1. Market Revenue and Forecast (2017-2030)

Chapter 10. Global Over the Top (OTT) Market, By Component

10.1. Over the Top (OTT) Market, by Component, 2022-2030

10.1.1. Solution

10.1.1.1. Market Revenue and Forecast (2017-2030)

10.1.2. Services

10.1.2.1. Market Revenue and Forecast (2017-2030)

Chapter 11. Global Over the Top (OTT) Market, By Deployment Type

11.1. Over the Top (OTT) Market, by Deployment Type, 2022-2030

11.1.1. Cloud

11.1.1.1. Market Revenue and Forecast (2017-2030)

11.1.2. On-Premise

11.1.2.1. Market Revenue and Forecast (2017-2030)

Chapter 12. Global Over the Top (OTT) Market, By Content Type

12.1. Over the Top (OTT) Market, by Content Type, 2022-2030

12.1.1. Voice Over IP

12.1.1.1. Market Revenue and Forecast (2017-2030)

12.1.2. Text and Images

12.1.2.1. Market Revenue and Forecast (2017-2030)

12.1.3. Video

12.1.3.1. Market Revenue and Forecast (2017-2030)

12.1.4. Others

12.1.4.1. Market Revenue and Forecast (2017-2030)

Chapter 13. Global Over the Top (OTT) Market, By Revenue Model

13.1. Over the Top (OTT) Market, by Revenue Model, 2022-2030

13.1.1. Subscription

13.1.1.1. Market Revenue and Forecast (2017-2030)

13.1.2. Procurement

13.1.2.1. Market Revenue and Forecast (2017-2030)

13.1.3. Rental

13.1.3.1. Market Revenue and Forecast (2017-2030)

13.1.4. Others

13.1.4.1. Market Revenue and Forecast (2017-2030)

Chapter 14. Global Over the Top (OTT) Market, Regional Estimates and Trend Forecast

14.1. North America

14.1.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.1.2. Market Revenue and Forecast, by Type (2017-2030)

14.1.3. Market Revenue and Forecast, by Platform (2017-2030)

14.1.4. Market Revenue and Forecast, by Component (2017-2030)

14.1.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.1.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.1.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.1.8. U.S.

14.1.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.1.8.2. Market Revenue and Forecast, by Type (2017-2030)

14.1.8.3. Market Revenue and Forecast, by Platform (2017-2030)

14.1.8.4. Market Revenue and Forecast, by Component (2017-2030)

14.1.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.1.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.1.8.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.1.9. Rest of North America

14.1.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.1.9.2. Market Revenue and Forecast, by Type (2017-2030)

14.1.9.3. Market Revenue and Forecast, by Platform (2017-2030)

14.1.9.4. Market Revenue and Forecast, by Component (2017-2030)

14.1.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.1.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.1.9.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.2. Europe

14.2.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.2.2. Market Revenue and Forecast, by Type (2017-2030)

14.2.3. Market Revenue and Forecast, by Platform (2017-2030)

14.2.4. Market Revenue and Forecast, by Component (2017-2030)

14.2.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.2.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.2.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.2.8. UK

14.2.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.2.8.2. Market Revenue and Forecast, by Type (2017-2030)

14.2.8.3. Market Revenue and Forecast, by Platform (2017-2030)

14.2.8.4. Market Revenue and Forecast, by Component (2017-2030)

14.2.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.2.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.2.8.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.2.9. Germany

14.2.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.2.9.2. Market Revenue and Forecast, by Type (2017-2030)

14.2.9.3. Market Revenue and Forecast, by Platform (2017-2030)

14.2.9.4. Market Revenue and Forecast, by Component (2017-2030)

14.2.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.2.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.2.9.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.2.10. France

14.2.10.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.2.10.2. Market Revenue and Forecast, by Type (2017-2030)

14.2.10.3. Market Revenue and Forecast, by Platform (2017-2030)

14.2.10.4. Market Revenue and Forecast, by Component (2017-2030)

14.2.10.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.2.10.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.2.10.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.2.11. Rest of Europe

14.2.11.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.2.11.2. Market Revenue and Forecast, by Type (2017-2030)

14.2.11.3. Market Revenue and Forecast, by Platform (2017-2030)

14.2.11.4. Market Revenue and Forecast, by Component (2017-2030)

14.2.11.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.2.11.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.2.11.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.3. APAC

14.3.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.3.2. Market Revenue and Forecast, by Type (2017-2030)

14.3.3. Market Revenue and Forecast, by Platform (2017-2030)

14.3.4. Market Revenue and Forecast, by Component (2017-2030)

14.3.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.3.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.3.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.3.8. India

14.3.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.3.8.2. Market Revenue and Forecast, by Type (2017-2030)

14.3.8.3. Market Revenue and Forecast, by Platform (2017-2030)

14.3.8.4. Market Revenue and Forecast, by Component (2017-2030)

14.3.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.3.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.3.8.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.3.9. China

14.3.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.3.9.2. Market Revenue and Forecast, by Type (2017-2030)

14.3.9.3. Market Revenue and Forecast, by Platform (2017-2030)

14.3.9.4. Market Revenue and Forecast, by Component (2017-2030)

14.3.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.3.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.3.9.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.3.10. Japan

14.3.10.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.3.10.2. Market Revenue and Forecast, by Type (2017-2030)

14.3.10.3. Market Revenue and Forecast, by Platform (2017-2030)

14.3.10.4. Market Revenue and Forecast, by Component (2017-2030)

14.3.10.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.3.10.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.3.10.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.3.11. Rest of APAC

14.3.11.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.3.11.2. Market Revenue and Forecast, by Type (2017-2030)

14.3.11.3. Market Revenue and Forecast, by Platform (2017-2030)

14.3.11.4. Market Revenue and Forecast, by Component (2017-2030)

14.3.11.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.3.11.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.3.11.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.4. MEA

14.4.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.4.2. Market Revenue and Forecast, by Type (2017-2030)

14.4.3. Market Revenue and Forecast, by Platform (2017-2030)

14.4.4. Market Revenue and Forecast, by Component (2017-2030)

14.4.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.4.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.4.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.4.8. GCC

14.4.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.4.8.2. Market Revenue and Forecast, by Type (2017-2030)

14.4.8.3. Market Revenue and Forecast, by Platform (2017-2030)

14.4.8.4. Market Revenue and Forecast, by Component (2017-2030)

14.4.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.4.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.4.8.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.4.9. North Africa

14.4.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.4.9.2. Market Revenue and Forecast, by Type (2017-2030)

14.4.9.3. Market Revenue and Forecast, by Platform (2017-2030)

14.4.9.4. Market Revenue and Forecast, by Component (2017-2030)

14.4.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.4.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.4.9.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.4.10. South Africa

14.4.10.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.4.10.2. Market Revenue and Forecast, by Type (2017-2030)

14.4.10.3. Market Revenue and Forecast, by Platform (2017-2030)

14.4.10.4. Market Revenue and Forecast, by Component (2017-2030)

14.4.10.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.4.10.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.4.10.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.4.11. Rest of MEA

14.4.11.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.4.11.2. Market Revenue and Forecast, by Type (2017-2030)

14.4.11.3. Market Revenue and Forecast, by Platform (2017-2030)

14.4.11.4. Market Revenue and Forecast, by Component (2017-2030)

14.4.11.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.4.11.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.4.11.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.5. Latin America

14.5.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.5.2. Market Revenue and Forecast, by Type (2017-2030)

14.5.3. Market Revenue and Forecast, by Platform (2017-2030)

14.5.4. Market Revenue and Forecast, by Component (2017-2030)

14.5.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.5.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.5.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.5.8. Brazil

14.5.8.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.5.8.2. Market Revenue and Forecast, by Type (2017-2030)

14.5.8.3. Market Revenue and Forecast, by Platform (2017-2030)

14.5.8.4. Market Revenue and Forecast, by Component (2017-2030)

14.5.8.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.5.8.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.5.8.7. Market Revenue and Forecast, by Content Type (2017-2030)

14.5.9. Rest of LATAM

14.5.9.1. Market Revenue and Forecast, by OTT Services (2017-2030)

14.5.9.2. Market Revenue and Forecast, by Type (2017-2030)

14.5.9.3. Market Revenue and Forecast, by Platform (2017-2030)

14.5.9.4. Market Revenue and Forecast, by Component (2017-2030)

14.5.9.5. Market Revenue and Forecast, by Deployment Type (2017-2030)

14.5.9.6. Market Revenue and Forecast, by Revenue Model (2017-2030)

14.5.9.7. Market Revenue and Forecast, by Content Type (2017-2030)

Chapter 15. Company Profiles

15.1. Amazon.com, Inc.

15.1.1. Company Overview

15.1.2. Product Offerings

15.1.3. Financial Performance

15.1.4. Recent Initiatives

15.2. Netflix, Inc.

15.2.1. Company Overview

15.2.2. Product Offerings

15.2.3. Financial Performance

15.2.4. Recent Initiatives

15.3. Hulu, LLC

15.3.1. Company Overview

15.3.2. Product Offerings

15.3.3. Financial Performance

15.3.4. Recent Initiatives

15.4. Google LLC

15.4.1. Company Overview

15.4.2. Product Offerings

15.4.3. Financial Performance

15.4.4. Recent Initiatives

15.5. Apple, Inc.

15.5.1. Company Overview

15.5.2. Product Offerings

15.5.3. Financial Performance

15.5.4. Recent Initiatives

15.6. Facebook, Inc.

15.6.1. Company Overview

15.6.2. Product Offerings

15.6.3. Financial Performance

15.6.4. Recent Initiatives

15.7. Telstra Corporation Ltd.

15.7.1. Company Overview

15.7.2. Product Offerings

15.7.3. Financial Performance

15.7.4. Recent Initiatives

15.8. Roku, Inc.

15.8.1. Company Overview

15.8.2. Product Offerings

15.8.3. Financial Performance

15.8.4. Recent Initiatives

15.9. Kakao Corp.

15.9.1. Company Overview

15.9.2. Product Offerings

15.9.3. Financial Performance

15.9.4. Recent Initiatives

15.10. The Walt Disney Company

15.10.1. Company Overview

15.10.2. Product Offerings

15.10.3. Financial Performance

15.10.4. Recent Initiatives

Chapter 16. Research Methodology

16.1. Primary Research

16.2. Secondary Research

16.3. Assumptions

Chapter 17. Appendix

17.1. About Us

17.2. Glossary of Terms

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