May 16, 2024

Oral Rinse Market Size to Rake USD 13.70 Billion by 2033

The global oral rinse market size was estimated at USD 7.30 billion in 2023 and is predicted to reach around USD 13.70 billion by 2033, growing at a CAGR of 6.49% from 2024 to 2033.

Key Points

  • North America dominated the oral rinse market by region, in 2023 and hit 31% revenue share.
  • Asia Pacific is expected to grow at the highest CAGR in the market by region during the forecast period.
  • The antiseptic mouthwash segment dominated the market by product in 2023 and accounted for 33% revenue share.
  • The periodontitis segment dominated the market by indication in 2023 and has held a 32% revenue share.
  • The online store segment has dominated the market by distribution channel in 2023 and has accounted for 45% of revenue share.

Oral Rinse Market Size 2024 to 2033

The oral rinse market is witnessing significant growth driven by increasing awareness of oral hygiene, rising prevalence of dental diseases, and the introduction of innovative products. Oral rinses, also known as mouthwashes or mouth rinses, are liquid solutions used to maintain oral hygiene by reducing bacteria, plaque, and bad breath.

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Growth Factors:

Several factors contribute to the growth of the oral rinse market. These include the growing emphasis on preventive dental care, rising disposable income, expanding oral care product portfolios by manufacturers, and the availability of convenient and user-friendly oral rinse formulations. Additionally, advancements in technology leading to the development of more effective and specialized oral rinse products also fuel market growth.

Region Insights:

The oral rinse market exhibits varying dynamics across different regions. Developed regions such as North America and Europe dominate the market due to high awareness of oral hygiene, strong healthcare infrastructure, and the presence of key market players. Emerging economies in Asia-Pacific and Latin America are experiencing rapid growth driven by increasing urbanization, rising healthcare expenditure, and growing consumer awareness about oral health.

Oral Rinse Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 6.49%
Global Market Size in 2023 USD 7.30 Billion
Global Market Size in 2024 USD 7.77 Billion
Global Market Size by 2033 USD 13.70 Billion
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Product, By Indication, and By Distribution Channel
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Oral Rinse Market Dynamics


Key drivers influencing the oral rinse market include the growing prevalence of dental disorders such as cavities, gum diseases, and halitosis (bad breath). Additionally, the adoption of preventive oral care practices, changing dietary habits leading to increased risk of dental issues, and the influence of advertising and promotional activities by oral care brands contribute to market growth.


Opportunities abound in the oral rinse market, particularly in emerging markets where there is a significant untapped consumer base. Moreover, the introduction of natural and organic oral rinse formulations to cater to the growing demand for chemical-free oral care products presents a promising opportunity for market players. Furthermore, expanding distribution networks, strategic partnerships, and product innovation are avenues for market expansion.


Despite the growth prospects, the oral rinse market faces certain challenges. These include intense competition among market players, price sensitivity among consumers, and regulatory hurdles related to product safety and labeling. Moreover, consumer preference for alternative oral hygiene products such as toothpaste and dental floss poses a challenge to market growth.

Read Also: Lead Sheet Market Size to Rake USD 42.40 Billion by 2033

Recent Developments

  • In April 2024, Sensodyne announced the launch of alcohol-free mouthwash for sensitive teeth, namely ‘Sensodyne Complete Protection+ Mouthwash.’ The mouthwash is formulated to complement daily brushing, offering additional protection for oral health.
  • In February 2024, Oral health company OraBio announced the general availability of performance Oral Rinse. This new product, described as an all-natural liquid anesthetic, aims to provide dental professionals with a convenient, efficient, and effective solution for alleviating and managing patient pain both within and outside their offices, according to a press release from the company.
  • In January 2024, Dr. Dento announced the launch of a new product range for oral health. Dr. Dento has produced an innovative range of electric toothbrushes, toothpaste, and mouthwash that are GMP-Certified and combine cutting-edge technology with natural ingredients like NHap, Coconut Extract, Theobromine, Amaranth Solution, Papain Enzyme, Hyaluronic Acid, and Aloe Vera to deliver comprehensive oral health combined with the nourishing effects of Vitamin C and Vitamin E.
  • In March 2023, TheraBreath announced the launch of an anti-cavity oral rinse for kids, which is formulated to strengthen teeth and prevent cavities. TheraBreath for Kids mouthwash is vegan, gluten-free, and free of parabens and alcohol. The rinse, which is for kids aged six and older, is available in stores and online in different flavors, including wacky watermelon, grapes galore, and strawberry splash.

Oral Rinse Market Companies

  • Colgate-Palmolive Company
  • Johnson & Johnson
  • GlaxoSmithKline
  • Unilever
  • TheraBreath
  • Proctor & Gamble
  • Biotène
  • Himalaya Wellness Company
  • Amway
  • Dabur
  • Lion

Segment Covered in the Report

By Product

  • Antiseptic Mouthwash
  • Cosmetic Mouthwash
  • Natural Mouthwash
  • Fluoride Mouthwash

By Indication

  • Periodontitis
  • Mouth Ulcers
  • Gingivitis
  • Dry Mouth

By Distribution Channel

  • Retail Stores
  • Pharmacies
  • Online Stores

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

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