May 17, 2024

Health Economics and Outcomes Research Services Market Size, Report By 2033

The global health economics and outcomes research (HEOR) services market size was valued at USD 1.24 billion in 2023 and is expected to rise around USD 4.63 billion by 2033, expanding at a CAGR of 14.05% from 2023 to 2033.

Key Points

  • North America led the market with the largest share in 2023.
  • By region, Asia Pacific is observed to experience a notable rate of growth during the forecast period.
  • By service, the market access solution and reimbursement segment dominated the health economics and outcomes research (HEOR) services market.
  • By service provider, the contract research organizations segment led the market in 2023.
  • By service provider, the consultancy segment is anticipated to grow at a notable rate in the market during the forecast period.
  • By end user, the pharma and biotech companies segment led the market in 2023.
  • By end user, the healthcare payers segment is observed to witness a significant growth rate during the forecast period.

Health Economics and Outcomes Research (HEOR) Services Market Size 2024 to 2033

The global Health Economics and Outcomes Research (HEOR) services market is experiencing significant growth driven by the increasing emphasis on evidence-based healthcare decision-making. HEOR services encompass a range of methodologies aimed at evaluating the clinical, economic, and humanistic outcomes of healthcare interventions. This market is crucial for pharmaceutical companies, healthcare providers, and policymakers seeking to demonstrate the value and effectiveness of medical treatments and interventions.

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Growth Factors

Several factors contribute to the growth of the HEOR services market. One key driver is the rising demand for cost-effective healthcare solutions amidst escalating healthcare expenditures worldwide. Governments and healthcare organizations are increasingly relying on HEOR studies to inform reimbursement decisions and optimize resource allocation. Additionally, the growing complexity of healthcare technologies and treatments necessitates rigorous assessments of their clinical and economic impact, further boosting the demand for HEOR services.

Region Insights

The HEOR services market exhibits diverse trends across different regions. In North America and Europe, robust healthcare infrastructure and stringent regulatory frameworks drive substantial demand for HEOR services. Emerging markets in Asia-Pacific and Latin America are witnessing rapid growth due to expanding healthcare access and increasing adoption of evidence-based medicine. Local market dynamics and regulatory landscapes play a critical role in shaping the uptake of HEOR services in each region.

Health Economics and Outcomes Research (HEOR) Services Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 14.05%
Global Market Size in 2023 USD 1.24 Billion
Global Market Size in 2024 USD 1.42 Billion
Global Market Size by 2033 USD 4.63 Billion
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Service, By Service Provider, and By End user
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Health Economics and Outcomes Research (HEOR) Services Market Dynamics


Key drivers of the HEOR services market include the shift towards value-based healthcare models and the need to demonstrate the comparative effectiveness of healthcare interventions. HEOR studies help stakeholders assess the real-world outcomes of treatments, inform pricing strategies, and support market access efforts. Furthermore, the growing prevalence of chronic diseases and aging populations worldwide underscores the importance of evidence-based healthcare decision-making, driving sustained demand for HEOR services.


The HEOR services market offers substantial growth opportunities for service providers. Collaborations between pharmaceutical companies and HEOR firms enable comprehensive evaluations of new therapies and interventions throughout their lifecycle. Expansion into emerging markets presents avenues for growth, given the increasing adoption of HEOR principles in healthcare policy and decision-making. Moreover, advancements in data analytics and real-world evidence generation open up new possibilities for innovative HEOR services tailored to specific therapeutic areas and market needs.


Despite its promising outlook, the HEOR services market faces certain challenges. Methodological complexities and data limitations can pose obstacles to conducting robust HEOR studies, particularly in resource-constrained settings. Additionally, evolving regulatory requirements and varying reimbursement policies across regions may impact the uptake of HEOR services. Achieving consensus on outcome measures and standardizing methodologies remain ongoing challenges within the field, requiring continuous collaboration and innovation among stakeholders.

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Health Economics and Outcomes Research (HEOR) Services Market Recent Developments:

  • In May 2022, Trinity Life Sciences launched a project to explore the implications of significant developments and growth in Health Economics and Outcomes Research  (HEOR) in the United States.
  • In May 2022, Cigna, an American multinational managed health and insurance company, launched a new oncology consultation service to improve health outcomes for members.
  • In April 2022, Snowflake Inc., a cloud computing data storage company, launched healthcare and life sciences cloud consulting services that enable organizations to centralize, integrate, and exchange essential and sensitive data securely at scale.
  • In January 2024, the Professional Society for Health Economics and Outcomes Research announced the expansion of its editorial scope and its plan to transition to a gold open access journal.

Health Economics and Outcomes Research (HEOR) Services Market Companies

  • Cardinal Health
  • Axtria
  • McKesson Corp.
  • PharmaLex GmbH
  • ICON plc.
  • PPD Inc.
  • RTI Health Solutions
  • Syneos Health

Segments Covered in the Report

By Service

  • Economic evaluation
  • Real world data analysis and information
  • Clinical outcome
  • Market access solution and reimbursement
  • Others

By Service Provider 

  • Contract Research Organizations (CROs)
  • Consultancy

By End user

  • Government Organizations
  • Healthcare Providers
  • Health Care Payers
  • Pharma and Biotech Companies
  • Others

By Geography

  •  North America
  •  Europe
  •  Asia Pacific
  •  Latin America
  •  Middle East and Africa

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I have completed my education in Bachelors in Computer Application. A focused learner having a keen interest in the field of digital marketing, SEO, SMM, and Google Analytics enthusiastic to learn new things along with building leadership skills.

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