by The global fitness app market size was valued at USD 1.3 billion in 2020, and is predicted to be worth around USD 4.9 billion by 2030, registering a CAGR of 17.8% during the forecast period 2022 to 2030.
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Table of Contents
Fitness App Market Growth Factors
Fitness is one of the key segments in the IT industry, which is exhibiting immense growth for the past 10 years in the U.S. This can be attributed to a range of factors, including people spending more time online, increasing awareness regarding the benefits of wearable devices, and the growing spending power of middle-income households.
An increase in the usage of smartphones by people of all income groups is also contributing to a rise in the adoption of fitness apps. This has been indicated by a change in the market share trend since 2013, wherein the Asia market outperformed the North American fitness apps market. This is majorly owing to a difference in the target population, wherein adoption was reported to be high in countries, such as China and India.
Another major factor aiding the market growth is the increasing penetration of smartphones worldwide. As per the Mobile Economy Survey 2018, smartphone penetration is projected to increase from 57.0% in 2017 to 77.0% by 2025. In addition, as per the Mobile Economy 2018 survey, unique mobile subscribers are anticipated to reach 5.9 billion by 2025. Moreover, the growing adoption of wearable devices including Fitbit and Apple Watch will further aid the market growth.
Fitness App Market Report Coverage
| Report Scope | Details |
| Market Size | US$ 4.9 billion by 2030 |
| Growth Rate | CAGR of 17.8% From 2022 to 2030 |
| Largest Market | North America |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segments Covered | Type, Platform, DeviceType |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Mentioned | Adidas; Appster; Fitbit, Inc.; FitnessKeeper; Azumio, Inc.; MyFitnessPal Inc.; Nike; Noom; Under Armour, Inc.; Applico; Aaptiv; Appinventiv |
By Type Analysis
The exercise and weight loss segment held the largest revenue share of over 50.0% in 2021. Exercise and weight loss apps encourage users to exercise often with the help of scheduled notifications. These workout apps are usually equipped with audio cues, video demos, and fitness tracking tools, which can help in maintaining an exercise routine.
The activity tracking segment is anticipated to register a significant CAGR over the forecast period. The fitness activity monitoring market is led by key brands, including Jawbone, Fitbit, and Nike. These activity monitoring apps are followed by LG, Pebble, Samsung, and other companies that integrated activity tracking features in their wearable devices. As per a new IDC report, the demand for smartwatches is anticipated to surpass consumer interest in fitness trackers.
By Platform Analysis
The iOS segment accounted for the largest revenue share of over 50.0% in 2021. High adoption of iOS devices has been fueling the segment growth over the past few years. The fitness apps designed for iOS devices are capable of providing fitness coaching, activity tracking, streaming workout classes, and inspiration & motivational videos for workouts, guided meditations, stretching, and others.
The Android segment is expected to grow at the fastest rate of 18.6% over the forecast period. Tracking health and fitness through Android smartphones have become popular in the past years.
By Device Analysis
Smartphones accounted for the largest revenue share of over 65.0% in 2021. An increase in the penetration of smartphones globally is a key factor contributing to the segment growth. Accessing fitness platforms through smartphones allows them to save personal training fees and expensive fitness clubs/gyms training, thereby supporting the segment growth.
The wearable devices segment is expected to grow at a significant rate over the forecast period. According to Pew Research Center, as of June 2019, around 21% of individuals in the U.S. use a wearable device.
By Regional Analysis
North America accounted for the largest revenue share of over 35.0%. Various factors such as rapid growth in the usage of smartphones, growth in coverage networks, a rise in the prevalence of chronic diseases, increase in geriatric population, and the ongoing COVID-19 pandemic are driving the adoption of fitness apps in North America.
Asia Pacific is anticipated to be the most lucrative regional market during the forecast period owing to the increasing penetration of smartphones and smart wearables and growing adoption of mHealth services.
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Major Key Players Covered in The Fitness App Market Report include
- Adidas
- Appster
- FitnessKeeper
- Fitbit, Inc.
- Azumio, Inc.
- MyFitnessPal Inc.
- Noom
- Nike
- Under Armour, Inc.
- WillowTree, Inc.
- Polar Electro
- Kayla Itsines
- Fooducate
- ASICS America Corporation
Fitness App Market Segmentation
- By Type
- Exercise & Weight Loss
- Diet & Nutrition
- Activity Tracking
- By Platform
- Android
- iOS
- Others
- By Device
- Smartphones
- Tablets
- Wearable Devices
- Regional
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Asia Pacific
- Japan
- China
- India
- Australia
- Latin America
- Mexico
- Brazil
- Middle East & Africa
- South Africa
- North America
Table of Contents
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Fitness App Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Fitness App Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Fitness App Market, By Type
7.1. Fitness App Market, by Type, 2021-2030
7.1.1. Type 1
7.1.1.1. Market Revenue and Forecast (2019-2030)
7.1.2. Type 2
7.1.2.1. Market Revenue and Forecast (2019-2030)
7.1.3. Type 3
7.1.3.1. Market Revenue and Forecast (2019-2030)
7.1.4. Type 4
7.1.4.1. Market Revenue and Forecast (2019-2030)
Chapter 8. Global Fitness App Market, By Platform
8.1. Fitness App Market, by Platform, 2021-2030
8.1.1. Platform 1
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Platform 2
8.1.2.1. Market Revenue and Forecast (2019-2030)
8.1.3. Platform 3
8.1.3.1. Market Revenue and Forecast (2019-2030)
8.1.4. Platform 4
8.1.4.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Fitness App Market, By Device
9.1. Fitness App Market, by Device, 2021-2030
9.1.1. Device 1
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Device 2
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. Device 3
9.1.3.1. Market Revenue and Forecast (2019-2030)
9.1.4. Device 4
9.1.4.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Fitness App Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Type (2019-2030)
10.1.2. Market Revenue and Forecast, by Platform (2019-2030)
10.1.3. Market Revenue and Forecast, by Device (2019-2030)
10.1.4. U.S.
10.1.4.1. Market Revenue and Forecast, by Type (2019-2030)
10.1.4.2. Market Revenue and Forecast, by Platform (2019-2030)
10.1.4.3. Market Revenue and Forecast, by Device (2019-2030)
10.1.5. Rest of North America
10.1.5.1. Market Revenue and Forecast, by Type (2019-2030)
10.1.5.2. Market Revenue and Forecast, by Platform (2019-2030)
10.1.5.3. Market Revenue and Forecast, by Device (2019-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Type (2019-2030)
10.2.2. Market Revenue and Forecast, by Platform (2019-2030)
10.2.3. Market Revenue and Forecast, by Device (2019-2030)
10.2.4. UK
10.2.4.1. Market Revenue and Forecast, by Type (2019-2030)
10.2.4.2. Market Revenue and Forecast, by Platform (2019-2030)
10.2.4.3. Market Revenue and Forecast, by Device (2019-2030)
10.2.5. Germany
10.2.5.1. Market Revenue and Forecast, by Type (2019-2030)
10.2.5.2. Market Revenue and Forecast, by Platform (2019-2030)
10.2.5.3. Market Revenue and Forecast, by Device (2019-2030)
10.2.6. France
10.2.6.1. Market Revenue and Forecast, by Type (2019-2030)
10.2.6.2. Market Revenue and Forecast, by Platform (2019-2030)
10.2.6.3. Market Revenue and Forecast, by Device (2019-2030)
10.2.7. Rest of Europe
10.2.7.1. Market Revenue and Forecast, by Type (2019-2030)
10.2.7.2. Market Revenue and Forecast, by Platform (2019-2030)
10.2.7.3. Market Revenue and Forecast, by Device (2019-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Type (2019-2030)
10.3.2. Market Revenue and Forecast, by Platform (2019-2030)
10.3.3. Market Revenue and Forecast, by Device (2019-2030)
10.3.4. India
10.3.4.1. Market Revenue and Forecast, by Type (2019-2030)
10.3.4.2. Market Revenue and Forecast, by Platform (2019-2030)
10.3.4.3. Market Revenue and Forecast, by Device (2019-2030)
10.3.5. China
10.3.5.1. Market Revenue and Forecast, by Type (2019-2030)
10.3.5.2. Market Revenue and Forecast, by Platform (2019-2030)
10.3.5.3. Market Revenue and Forecast, by Device (2019-2030)
10.3.6. Japan
10.3.6.1. Market Revenue and Forecast, by Type (2019-2030)
10.3.6.2. Market Revenue and Forecast, by Platform (2019-2030)
10.3.6.3. Market Revenue and Forecast, by Device (2019-2030)
10.3.7. Rest of APAC
10.3.7.1. Market Revenue and Forecast, by Type (2019-2030)
10.3.7.2. Market Revenue and Forecast, by Platform (2019-2030)
10.3.7.3. Market Revenue and Forecast, by Device (2019-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Type (2019-2030)
10.4.2. Market Revenue and Forecast, by Platform (2019-2030)
10.4.3. Market Revenue and Forecast, by Device (2019-2030)
10.4.4. GCC
10.4.4.1. Market Revenue and Forecast, by Type (2019-2030)
10.4.4.2. Market Revenue and Forecast, by Platform (2019-2030)
10.4.4.3. Market Revenue and Forecast, by Device (2019-2030)
10.4.5. North Africa
10.4.5.1. Market Revenue and Forecast, by Type (2019-2030)
10.4.5.2. Market Revenue and Forecast, by Platform (2019-2030)
10.4.5.3. Market Revenue and Forecast, by Device (2019-2030)
10.4.6. South Africa
10.4.6.1. Market Revenue and Forecast, by Type (2019-2030)
10.4.6.2. Market Revenue and Forecast, by Platform (2019-2030)
10.4.6.3. Market Revenue and Forecast, by Device (2019-2030)
10.4.7. Rest of MEA
10.4.7.1. Market Revenue and Forecast, by Type (2019-2030)
10.4.7.2. Market Revenue and Forecast, by Platform (2019-2030)
10.4.7.3. Market Revenue and Forecast, by Device (2019-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Type (2019-2030)
10.5.2. Market Revenue and Forecast, by Platform (2019-2030)
10.5.3. Market Revenue and Forecast, by Device (2019-2030)
10.5.4. Brazil
10.5.4.1. Market Revenue and Forecast, by Type (2019-2030)
10.5.4.2. Market Revenue and Forecast, by Platform (2019-2030)
10.5.4.3. Market Revenue and Forecast, by Device (2019-2030)
10.5.5. Rest of LATAM
10.5.5.1. Market Revenue and Forecast, by Type (2019-2030)
10.5.5.2. Market Revenue and Forecast, by Platform (2019-2030)
10.5.5.3. Market Revenue and Forecast, by Device (2019-2030)
Chapter 11. Company Profiles
11.1. Company 1
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Company 2
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Company 3
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Company 4
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Company 5
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Company 6
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Company 7
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Company 8
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Company 9
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Company 10
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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